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The University of Arkansas has expanded the breadth of the Razorback Foundation, Inc. to include all 19 of its intercollegiate sports. The Razorback Foundation, Inc. has taken over the operations of the Women’s Athletic Annual Fund upon a vote by the Razorback Foundation Board. This move now allows for a more focused fundraising approach for [...]

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One area of athletics development that is often overlooked is athletic training and sports medicine. These are crucial areas to any athletics department as they help keep student-athletes healthy during their respective schedules and throughout the off-season. There are three main formats for collecting donations for the sports medicine and athletic training areas: adding to [...]

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Washington State University is using town hall meetings to speed the process of Phase III of its Martin Stadium Renovation. The third step in the four-phase process will feature the addition of luxury suites, loge boxes, and club seats atop the north stands of the stadium. The WSU Athletic Foundation hopes that the town hall [...]

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Clemson University celebrated IPTAY Day during the Tigers’ game against Wake Forest this past Saturday. IPTAY Day involved the club presenting its annual check to the student-athletes at Clemson while also providing recognition for the club as it enters its 76th year of operation. IPTAY, which stands for I Pay Ten A Year, was started [...]

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Increasing donations from females is a goal for many athletic funds across the country. However, it is difficult for development officers to identify preferred giving strategies for this demographic. Why does this group have vital importance for athletics departments and their annual funds? Various estimates place females controlling between 40 and 60 percent of the national [...]

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In an unusual series of events taking place over the last few weeks, the University of Oregon Athletics Department and (specifically) head football coach Chip Kelly have generated sizable goodwill capital. After a disappointing loss at Boise State to begin the season, one Oregon alumni and fan wrote the head coach to request a refund [...]

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Image via Wikipedia This past week my class at Ohio University had the privilege of hearing Dr. Donna Lopiano speak on many topics ranging from marketing women’s sports to impact of media on college athletics. Drawing on her past experience as Director of Women’s Athletics for the University of Texas at Austin, Dr. Lopiano also [...]

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